To see how the introduction fits into an essay, let's look at the big structural picture first and then zoom in. College Essay Structure Overview. Even though they're called essays, personal statements are really more like a mix of a short story and a philosophy or psychology class that's all about you.
A personal brand statement—a brief summary about you —is a professional way to introduce yourself. If you create one and practice it, you can avoid being caught off guard. Here are three simple steps for creating your personal brand statement: 1. Write down something about you that is impressive or cool.